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Consumer Choice
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$554.02
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$426.17
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Newellen Recliner
Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired up...
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$554.02
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$554.02
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$554.02
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$554.02
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$426.17
$426.17
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$426.17
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$426.17
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$3,308.20
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$2,544.77
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Boyington Power Reclining Sofa
Ready to take your reclining experience to the next level? Then sit up and take notice. With this power reclining sofa, ultimate relaxation is at ...
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$3,308.20
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$2,544.77
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$2,544.77
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$3,262.62
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$2,509.71
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Boyington Power Reclining Loveseat with Console
Ready to take your reclining experience to the next level? Then sit up and take notice. With this power reclining loveseat, ultimate relaxation is...
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$3,262.62
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$2,509.71
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$1,370.85
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$1,561.91
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$1,201.47
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Loreo Living Room Set
This seating package personifies contemporary comfort. Its clean-lined frame and neutral color lend must-have versatility. Softly textured fabric ...
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$1,370.85
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$1,561.91
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$1,054.50
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$1,201.47
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$1,054.50
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$1,406.67
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$1,082.05
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Whitlock Living Room Set
Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seatin...
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$1,406.67
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$1,082.05
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Shop the Consumer Choice collection at NorCal Furniture in Santa Clara, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Santa Clara to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Santa Clara, CA area. Financing options available.
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at NorCal Furniture — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.