Skip to content
☀️ Summer Sale — Use code SUMMER15 for 15% off sitewide!
I purchased a sectional couch, bed frame, and mattress from NorCal and was delivered and assembled in a timely matter...
The bed frame didn't have screws and holes for the slats and they went ahead and screwed them down for extra sturdine...
Read More Reviews At:
Google
Your Trusted Local Furniture Store & Interior Design Services
Your Trusted Local Furniture Store & Interior Design Services
About Us Contact Us Our Value Price Match Policy Privacy Policy Your Privacy Choices Delivery & Pickup Policy Return & Cancellation Policy Disclaimer of Warranty/TOS Terms of Service FAQ Mattress Buying Guide NorCal Furniture Located at Santa Clara, CA Our Blog

Consumer Choice

Filters

Save 23% Save %
$515.63
$515.63 - $515.63
$515.63
$396.64
$396.64 - $396.64
$396.64

Drystan Youth Bed

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take...

View full details
$515.63
$515.63 - $515.63
$515.63
$396.64
$396.64 - $396.64
$396.64
Save 23% Save %
Save 23% Save %
$317.42
$317.42 - $317.42
$317.42
$244.17
$244.17 - $244.17
$244.17

Drystan Nightstand

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined tak...

View full details
$317.42
$317.42 - $317.42
$317.42
$244.17
$244.17 - $244.17
$244.17
Save 23% Save %
Save 23% Save %
$455.33
$455.33 - $455.33
$455.33
$350.25
$350.25 - $350.25
$350.25

Drystan Narrow Chest

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined t...

View full details
$455.33
$455.33 - $455.33
$455.33
$350.25
$350.25 - $350.25
$350.25
Save 23% Save %
Save 23% Save %
$577.41
$577.41 - $577.41
$577.41
$444.16
$444.16 - $444.16
$444.16

Drystan Dresser and Mirror

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined...

View full details
$577.41
$577.41 - $577.41
$577.41
$444.16
$444.16 - $444.16
$444.16
Save 23% Save %
Save 23% Save %
$484.04
$484.04 - $484.04
$484.04
$372.34
$372.34 - $372.34
$372.34

Drystan Dresser

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take o...

View full details
$484.04
$484.04 - $484.04
$484.04
$372.34
$372.34 - $372.34
$372.34
Save 23% Save %
Save 23% Save %
$455.33
$455.33 - $455.33
$455.33
$350.25
$350.25 - $350.25
$350.25

Drystan Chest of Drawers

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on ...

View full details
$455.33
$455.33 - $455.33
$455.33
$350.25
$350.25 - $350.25
$350.25
Save 23% Save %
Save 23% Save %
$93.37
$93.37 - $93.37
$93.37
$71.82
$71.82 - $71.82
$71.82

Drystan Bedroom Mirror

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn bo...

View full details
$93.37
$93.37 - $93.37
$93.37
$71.82
$71.82 - $71.82
$71.82
Save 23% Save %
Drystan Bed with 4 Storage Drawers image
Save up to 23% Save %
$1,169.13 - $1,499.54
$1,169.13 - $1,499.54
$1,169.13
$899.33 - $1,153.49
$899.33 - $1,153.49
$899.33

Drystan Bed with 4 Storage Drawers

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A...

View full details
$1,169.13 - $1,499.54
$1,169.13 - $1,499.54
$1,169.13
$899.33 - $1,153.49
$899.33 - $1,153.49
$899.33
Save up to 23% Save %
Drystan Bed with 2 Storage Drawers image
Save up to 23% Save %
$695.19 - $1,195.01
$695.19 - $1,195.01
$695.19
$534.76 - $919.24
$534.76 - $919.24
$534.76

Drystan Bed with 2 Storage Drawers

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A re...

View full details
$695.19 - $1,195.01
$695.19 - $1,195.01
$695.19
$534.76 - $919.24
$534.76 - $919.24
$534.76
Save up to 23% Save %
Drystan Bed image
Save up to 23% Save %
$456.73 - $756.95
$456.73 - $756.95
$456.73
$351.33 - $582.27
$351.33 - $582.27
$351.33

Drystan Bed

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A refined take o...

View full details
$456.73 - $756.95
$456.73 - $756.95
$456.73
$351.33 - $582.27
$351.33 - $582.27
$351.33
Save up to 23% Save %
Save up to 23% Save %
$4,580.12 - $6,602.80
$4,580.12 - $6,602.80
$4,580.12
$3,523.17 - $5,079.08
$3,523.17 - $5,079.08
$3,523.17

Double Deal Reclining Sectional

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it ...

View full details
$4,580.12 - $6,602.80
$4,580.12 - $6,602.80
$4,580.12
$3,523.17 - $5,079.08
$3,523.17 - $5,079.08
$3,523.17
Save up to 23% Save %
Derekson Youth Panel Headboard image
Save up to 23% Save %
$179.54 - $239.86
$179.54 - $239.86
$179.54
$138.11 - $184.51
$138.11 - $184.51
$138.11

Derekson Youth Panel Headboard

When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with app...

View full details
$179.54 - $239.86
$179.54 - $239.86
$179.54
$138.11 - $184.51
$138.11 - $184.51
$138.11
Save up to 23% Save %
Save 23% Save %
$1,192.10
$1,192.10 - $1,192.10
$1,192.10
$917.00
$917.00 - $917.00
$917.00

Derekson Youth Bed with 6 Storage Drawers

Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desig...

View full details
$1,192.10
$1,192.10 - $1,192.10
$1,192.10
$917.00
$917.00 - $917.00
$917.00
Save 23% Save %
Derekson Panel Headboard image
Save up to 23% Save %
$239.86 - $298.75
$239.86 - $298.75
$239.86
$184.51 - $229.81
$184.51 - $229.81
$184.51

Derekson Panel Headboard

When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with app...

View full details
$239.86 - $298.75
$239.86 - $298.75
$239.86
$184.51 - $229.81
$184.51 - $229.81
$184.51
Save up to 23% Save %
Save 23% Save %
$303.07
$303.07 - $303.07
$303.07
$233.13
$233.13 - $233.13
$233.13

Derekson Nightstand

Modern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. ...

View full details
$303.07
$303.07 - $303.07
$303.07
$233.13
$233.13 - $233.13
$233.13
Save 23% Save %
Save 23% Save %
$607.54
$607.54 - $607.54
$607.54
$467.34
$467.34 - $467.34
$467.34

Derekson Dresser and Mirror

Modern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we ...

View full details
$607.54
$607.54 - $607.54
$607.54
$467.34
$467.34 - $467.34
$467.34
Save 23% Save %
Save 23% Save %
$499.82
$499.82 - $499.82
$499.82
$384.48
$384.48 - $384.48
$384.48

Derekson Dresser

Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A m...

View full details
$499.82
$499.82 - $499.82
$499.82
$384.48
$384.48 - $384.48
$384.48
Save 23% Save %
Save 23% Save %
$499.82
$499.82 - $499.82
$499.82
$384.48
$384.48 - $384.48
$384.48

Derekson Chest of Drawers

Modern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love t...

View full details
$499.82
$499.82 - $499.82
$499.82
$384.48
$384.48 - $384.48
$384.48
Save 23% Save %
Save 23% Save %
$107.72
$107.72 - $107.72
$107.72
$82.86
$82.86 - $82.86
$82.86

Derekson Bedroom Mirror

Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...

View full details
$107.72
$107.72 - $107.72
$107.72
$82.86
$82.86 - $82.86
$82.86
Save 23% Save %
Product image
Save up to 23% Save %
$1,206.49 - $1,344.34
$1,206.49 - $1,344.34
$1,206.49
$928.07 - $1,034.11
$928.07 - $1,034.11
$928.07

Derekson Bed with 6 Storage Drawers

Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desi...

View full details
$1,206.49 - $1,344.34
$1,206.49 - $1,344.34
$1,206.49
$928.07 - $1,034.11
$928.07 - $1,034.11
$928.07
Save up to 23% Save %
Product image
Save up to 23% Save %
$1,032.71 - $1,170.56
$1,032.71 - $1,170.56
$1,032.71
$794.39 - $900.43
$794.39 - $900.43
$794.39

Derekson Bed with 4 Storage Drawers

Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desi...

View full details
$1,032.71 - $1,170.56
$1,032.71 - $1,170.56
$1,032.71
$794.39 - $900.43
$794.39 - $900.43
$794.39
Save up to 23% Save %
Derekson Bed with 2 Storage Drawers image
Save up to 23% Save %
$733.94 - $1,200.72
$733.94 - $1,200.72
$733.94
$564.57 - $923.63
$564.57 - $923.63
$564.57

Derekson Bed with 2 Storage Drawers

Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desi...

View full details
$733.94 - $1,200.72
$733.94 - $1,200.72
$733.94
$564.57 - $923.63
$564.57 - $923.63
$564.57
Save up to 23% Save %
Derekson Bed image
Save up to 23% Save %
$366.25 - $604.68
$366.25 - $604.68
$366.25
$281.73 - $465.14
$281.73 - $465.14
$281.73

Derekson Bed

Modern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love to...

View full details
$366.25 - $604.68
$366.25 - $604.68
$366.25
$281.73 - $465.14
$281.73 - $465.14
$281.73
Save up to 23% Save %
Save up to 23% Save %
$1,037.28 - $2,317.98
$1,037.28 - $2,317.98
$1,037.28
$797.91 - $1,783.06
$797.91 - $1,783.06
$797.91

Darcy Living Room Set

Talk about fine lines and great curves. That’s the beauty of this sofa and loveseat set—made to suit your appreciation for clean, contemporary sty...

View full details
$1,037.28 - $2,317.98
$1,037.28 - $2,317.98
$1,037.28
$797.91 - $1,783.06
$797.91 - $1,783.06
$797.91
Save up to 23% Save %
Shop the Consumer Choice collection at NorCal Furniture in Santa Clara, CA. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Santa Clara to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Santa Clara, CA area. Financing options available.

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at NorCal Furniture — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available